Making innovation work

Innovation is the key to successful companies. Those that don't succeed don't understand innovation, have the wrong culture for it, or are bad at it.

In this BRW article 20 ideas are put forward to make innovation work. They include:

Ditch the fancy definitions: Innovation is change that makes money. Simple as that.

Lose the ego: We all want to think up the killer new idea, but the best source of innovation might be your customers, suppliers, collaborators or competitors. Or it might happen by accident, piggyback somebody else's idea, or be boring.

Expose everybody to the customer: Here is a new twist on the 80:20 rule. The top 20% of companies have at least 80% of their staff exposed to customers or thinking about them. The other 80% of companies usually expose customers only to their sales staff (or 20% of their workforce).