Blogging isn't for angry ranters or hobby enthusiasts, the online publishing platform can also help job seekers get ahead in their chosen fields, according to this PR Daily post.
While blogging may seem like a daunting task for those who don't currently write on a regular basis, post author Mark Schaefer offers seven compelling reasons to build your writing skills.
In summary, these are:
- Blogs showcase knowledge – regular posts show hiring managers the extent of a candidate's knowledge of an industry or process
- Network building – when a reader appreciates your blog you may be top of mind when they know of a job vacancy
- More compelling than a resume – a resume is really only a list of points, a blog allows you to tell stories that illustrate success
- Profile building – top bloggers can achieve a celebrity-like status in their field, and that means more bargaining power
- Skill up – writing on a subject forces an author to build their knowledge though the processes of reflection and analysis
- Cross platform content – hiring managers who find you through LinkedIn or other social media can be led to your blog for more detail
- Longer interviews – mentioning your blog during an interview means an employer has the option of easily finding out more about you
